To Boost Your Social Media Presence you have no doubt heard the advice before to “think outside the box.” This is especially true when it comes to your digital marketing strategy. Think of these digital marketing tips as creative ways you can use to stand out from the crowd and get noticed by potential customers.
Perhaps you will even be able to spark your creativity and come up with some of your own.
Best Digital Marketing Tips for Business
1) Create a Blog
Blogs are a great way to not only build your email list, but they help with social media as well. You can link your blog posts to all of your social accounts and you can also cross-promote them on different platforms like Facebook, Twitter, and LinkedIn. This will help with SEO (search engine optimization) and keep content fresh and new for potential customers.
2) Post Consistently
Your blog is a part of your online marketing strategy, but you also need to take advantage of social media platforms like Facebook, Twitter, and LinkedIn. Make sure to post consistently on these profiles so that current followers don’t get annoyed with irrelevant posts or updates, but make sure it’s not too often either, otherwise you risk having the audience unfollow your profile.
3) Involve Your Audience
Don’t just use social media as a platform to market your brand and products, but also as a way to interact with current and potential customers. This can be done by asking questions and making polls that will allow people to voice their opinion and see what they are interested in. You can also use online tools like Hootsuite to schedule social media updates for the future.
4) Cross-Promote on Other Platforms
If you want to get your business noticed, then it’s important that you’re active not only on your own website but other platforms too. For instance, if you want to start marketing on Facebook, but you’re not getting the results that you want, don’t be afraid to cross-promote your blog posts and tweets on there. This will give you much more exposure when potential customers are searching for your keywords. You can consider boosting your Facebook post too.
5) Use Visuals (Videos/Slideshare)
People like to see videos and Slideshare presentations because they are easy to watch and understand. They can be used to share your expertise on a certain topic, but videos and slideshow presentations can also be uploaded to YouTube and Slideshare respectively, so you can get even more exposure for your expertise.
6) Make it Mobile Friendly
The number of people using their mobile devices to go online is increasing at a rapid rate. If you want your website to be seen by potential customers, then it’s important that it’s mobile-friendly. This doesn’t mean that you need to completely redesign your site, but there are certain things like using responsive designs and legible font sizes so people can view the information on their phones without any problems.
7) Hire Quality Writers
Make sure you hire professional blog writers who know how to craft well-written content that will help your website rank higher on search engines like Google and Bing. You can check out online tools like Grammarly or StyleWriter to make sure your site is search engine friendly and that your posts are written in clear, concise language.
8) Optimize for Keywords
Your website won’t rank on search engines like Google and Bing if you don’t optimize it with keywords that potential customers are using while they’re searching for a particular product or service. However, make sure to only use keywords that people are actually using while they’re online because too many keywords can be viewed as spam and Google might penalize your website for it.
9) Have a Call-to-Action
You’ve put time and effort into creating an online marketing strategy that will help you get new customers and keep them coming back, but if there’s no call to action, then they won’t know what to do next. Make sure to have a call-to-action on your website that will prompt customers to take the next step.
10) Keep Track of Results
You can’t improve an online marketing strategy if you don’t know where and how successful it’s been so far. This is why you need to keep track of results and make necessary adjustments based on the numbers that you get. However, don’t be discouraged if there isn’t a big increase in traffic or sales on your website because it takes time for an online marketing strategy to generate results.
Digital marketing isn’t easy, but it’s something that every business needs to get involved with in order to gain more exposure and get new customers. The 10 steps listed above should help you come up with a solid digital marketing strategy that will help your business grow.