Online platforms, be it regular websites or online stores, entirely relate to user experience. No matter how good products you offer or how competitive your prices are, you won’t get any revenue with a poor user experience.
But what is user experience, and how can you improve it? E-commerce UX outlines the buyer’s shopping journey at your online shop. It creates a smooth and seamless online shopping experience that can increase revenue and turn your users into loyal customers when done right. Here are the best tactics to improve your E-commerce user experience.
Best Tactics to Improve E-commerce UX
1. Offer Excellent Virtual Assistance
Online shopping happens 24/7. And if you had a physical store, you wouldn’t leave your customers alone with their questions, right? Immediate assistance – that’s what your buyers need from your digital platform. No user will buy a thing from you if they’re not sure that all their inquiries and problems will be heard. That’s why you need to provide immediate customer support. Always have live chats in your stores that can answer all the frequently asked questions. Make your chatbots responsive and informative so that users won’t even need to talk with an actual human. Excellent assistance is the backbone of every business, so don’t be afraid to invest in a chatbot agency if you feel like you lack knowledge in this area.
2. Allow a Guest Checkout
Many online stores require users to sign up on the platform if they want to make a purchase. And though this helps to collect emails for your future campaigns, many users don’t want to register to your website right away. Instead, the majority of users want just to buy the product and go.
That’s why you need to allow users to make a purchase without signing up. Implement a guest checkout process on your website to improve your user’s journey and you won’t lose your potential buyers.
3. Provide Multiple Payment Options
So your products and website are so good that your user has decided to make the purchase. Now, imagine that they can’t perform the last step because they aren’t provided with the payment method that works for them. It wouldn’t be the best experience, right?
When it comes to buying, the ease of making the payment can seal the deal. Try to provide various payment options that are popular in the market. Don’t forget about E-wallets and E-signatures as they are becoming more and more popular every day. Your website should be well optimized to accept the most common payment options and apps if you want to provide a smooth user experience. You can also link your existing platforms to one another, similar to WooCommerce Amazon Integration, if you want to appear to a broader audience.
Final Thoughts
A well-provided user experience is critical for the success of your E-commerce business. Especially if we take into account how many customers now prefer online shopping over physical stores. These are the most effective methods for improving the UX of your online store. So follow them if you want to provide a smooth and seamless shopping experience to your users.
