A brand is a name, logo, or mark that showcases your skills and USPs to the world and leaves a lasting impression on potential customers and interests audiences. Personal branding includes a person or small group of people behind the entire brand.
It allows you to bring forth your thoughts and ideas, core beliefs, and products in front of the world. In the past, many women have used personal branding to create an authentic and beloved image in the world and reached new heights.
Building your own personal brand is certainly something you can aspire to do. However, if you want a clear and concise brand, that showcases the best of you professionally you can hire a personal branding agency Germany or similar professionals for assistance. That being said, we will take look at some of the women who inspired the whole world with their image and work.
Angela Merkel is one of the most influential people globally and is serving her fourth term as Chancellor of Germany. Forbes has her on multiple influential people lists, and nobody can deny the incredible work she has done to help Germany and Europe as a whole fight a financial crisis. Her work is based on her scientific background and systematic approach to every situation.
She has used her brand to create a trustworthy legacy among Germans and has instilled a new spirit. As the Chancellor, she formed political relationships with many countries and arguably held the EU together. She is a good example of staying true to your brand and growing it. Angela Merkel’s journey from ‘Mädchen’ to ‘Mutti’ is as aspiring as it gets.
One of the most illustrated athletes in the entire world, Serena Williams is a decorated tennis player with 23 Grand Slams and 4 Olympic Gold Medals to her name. The former no.1 player was both at the top in the court as well as fashion. She launched Aneres and Serene’s Signature Statement because of her love for fashion.
Her personal brand was built through consistency and brilliance on the tennis court combined with an equally strong passion for fashion. Even now, she has a major following across the globe and inspires people to improve and perform better than before consistently.
Greta Thunberg is a Swedish teenager who, at the tender age of 15, started a climate movement school strike. In 2018, she began protesting against global warming and strived for proper action to stop the adverse effect on world climate. She requests people worldwide to strike every Friday in their city in partnership with Fridays For Future.
Greta has built her brand through her love and dedication towards Mother Earth. She aims to spread the message of climate change worldwide and ensure that the concerned authorities take the necessary steps. She used weaponized her young age brilliantly at the core of her message, something that otherwise would be her greatest weakness in the political space. You need to stick with your brand and beliefs to succeed.
Malala Yousafzai became the youngest-ever recipient of the Nobel Peace Prize in 2014 and is a human-right activist. She is active on her blog and speaks against the law banning girl’s education in the Swat Valley, an area occupied by the Taliban. She became an activist for the right to education act and is a terrorist attack survivor.
Through her brand, Malala has showcased her rough and traumatic past while speaking up for women’s education worldwide. Her blogs and book are a way to tell the world about her ideas and experiences, another important part of personal branding.
The Oprah Winfrey Show is a name known by every US household and many more worldwide. Oprah Winfrey is worth almost 2.6 Billion USD along with her personal brand Oprah. She came up at a time when white men were on top and became one of the first prominent black women on national American TV. Her show ran for 25 years and inspired millions of people to live freely.
Oprah has built her brand by staying real always and connecting with the audience. Her show was a great platform to convey her ideas to the world and get amazing stories and experiences from them in return.
When you create your brand and become the face behind it, you take up a lot of responsibility. You should be as genuine as possible and showcase your true ideas. You should start thinking through your brand.
Many people have risen to the top and beyond on their own. Those people had to go through many personal challenges on their own and they succeeded where many have failed before them. However, you don’t have to go through this journey on your own. You can get assistance through branding agencies and digital marketing services. A helping hand to guide you through the intricate world of personal branding is a wise choice. Achieve your goals and inspire the world with your personal brand.