Unsurprisingly, videos generate new customers for 93% of businesses, whilst secure video streaming on a video platform generates 27% more minutes of viewing time per viewing. But, with so many choices in the market, how do you choose the right one?
Choosing an ideal online video platform can be difficult as there are many features to consider on an ever-increasing list of platforms.
So, how do we narrow things down and make the right choice?
This article discusses seven critical tips for choosing an online video platform. So buckle up, and let’s go!
What is an Online Video Platform (OVP)?
An online video platform is a comprehensive system that allows you to upload, manage, publish, analyse, and distribute video content. These platforms offer a video content management system for uploading videos and a video player technology.
Since 80% of consumers would rather watch a video than read a blog, choose an online video platform wisely!
7 Tips For Choosing An Online Video Platform
Here are the seven essential tips to consider while choosing an online video platform:
Determine Your Objectives
Do you want to make money or get as many people to see the content as possible? Self-analyse and chalk the eventual goal of your online video platform needs, as this will assist in identifying your needs.
Determine Your Requirements
Your goals determine your needs, so list specific requirements that are crucial to you.
For example, suppose monetisation is the goal. In that case, you will need a video platform that supports robust payments whereas, if value content control and licensing are a priority, try to avoid free platforms like YouTube Live.
Establish Your Budget
Any decision is influenced by money. But how much money can you spend on a video platform?
Online video platforms are now more affordable than ever. Every budget has a plan and service provider with plenty of customisable solutions, helping you mix and match video streaming features. So, it’s a good idea to establish a maximum monthly budget you are willing to pay.
Consider the Future
Invest in a platform that has plenty of room for growth. You need to consider what features will be beneficial in the future if this venture turns successful. Considering this will give you the flexibility needed to grow in the future.
Take Advantage of Free Trials!
Trials are typically free and provide access to the basic features of a professional secure video hosting for a limited period. Taking advantage of trial periods will give you more than enough information to determine whether a particular online video platform’s available features align with your needs.
Consider Which Platform is Best for You
You expect a service to do a particular job when you buy it. Let’s say streaming video to a live audience or growing your reach is the top priority. So, it’s crucial to consider what your online video platform does for you, and then go over each service provider’s offer and select the one best suited for you.
Rather than wasting too much time considering a million different features, it might be best to pick a platform and just get started. As you progress, you will learn how to use various apps and sites to achieve your objectives. You can easily switch to another video platform and test if the first one does not meet your requirements.
Reviewing these key tips before streaming live content is a good idea. Vdocipher provides a free 30-day trial to all new users to make things easier. They provide multi drm secure and secure online video hosting services. So what are you waiting for? Get started today!