The holiday season is here. But for business owners, it’s about much more than Santa, exchanging presents, and partaking in a bit of egg nog. It can be the most profitable time of year.
Without a doubt, the holiday shopping season of 2021 will be unique. People are buying more things online, while in-store spending is down dramatically. If your business situation has changed, it can be worth looking into your business insurance policy and checking whether the cost and coverage are still suitable for your business. For measure, if you own a landscaping company, it is time to double-check whether your landscaping business insurance needs updating.
With that in mind, here are some tips for getting your small company ready for the approaching Yuletide shopping season!
- Decide on your holiday business hours.
What are your holiday operation hours over Christmas and New Year?
Will you be open for longer than usual, or will you be closed for a few days?
To prepare for this, encourage your staff to let you know what time they want off over the holidays as soon as possible so that you can organize your schedules properly.
Always notify your employees and clients about your holiday operation hours so that they may plan their shopping trips ahead of time!
- Stock up on additional merchandise for the holidays
Nothing is more frustrating than running out of a top-selling item and having to turn away a new or loyal consumer.
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It’s never easy estimating how many goods you’ll need for Christmas sales.
Checking last year’s orders for a baseline to estimate your required inventory.
Remember to check additional holiday-specific materials that you can potentially sell in addition to your standard merchandise. For instance, decorations, gift cards, gift wrapping supplies, etc.
Speak with your suppliers to see if you can receive a discount for purchasing greater amounts.
Another good idea is to buy 5% extra stock just in case something goes wrong.
You’ll have an extra cache of stock in case of product damage or loss during delivery, allowing you to satisfy your clients’ demands with ease.
You’ll also want to purchase early to avoid paying extra for expedited shipment!
- Update your eCommerce site
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With the increase in online shopping this year, it’s more crucial than ever to ensure that your website is prepared for the hectic Christmas season.
Ensure that your website is up to date with the most recent items and special offers.
Perform a basic audit to check for the following?
- Are your most popular goods easily accessible to customers?
- Is the design intuitive and simple to use?
- Is your company’s information (e.g., contact information, address, FAQs) up to date?
- Do you have a seamless eCommerce checkout process?
- Are your shipping, refund, and special price procedures in your terms and conditions up to date?
Because more clients are likely to purchase online, it’s critical that your website runs efficiently and can manage huge volumes of traffic.
You don’t want to miss out on any potential money because your website was down or payment processing was interrupted.
Perform testing ahead of time for the big shopping day, and make a strategy for what to do if there is any downtime or crashes.
- Decorate your store
It’s time to get your physical or online business ready for the holiday season.
These decorations may help liven up your company and be the deciding factor in attracting apprehensive consumers during this pandemic.
The more you adorn, the more enthralled your consumers will be!
The ambience of your store changes as you introduce these additional features to the shopping experience. It may even inspire people to make spontaneous purchases!
- Have a unique holiday marketing plan in place
It’s that time of year when people expect businesses to provide entertaining promotions. Be innovative with your holiday specials and provide something unique to entice people that enjoy shopping at this time of year.
One very effective promo at this time of year is a 12 Days of Christmas giveaway whereby you give away a different prize each day to people who share or follow your posts.
- Make your promos more personalized for your valued clients
Did you know that loyal customers spend 67% more than new customers on average?
Getting new consumers takes more effort and money than getting existing customers to return.
This is especially true at this time of year!
You’ll already know what appeals to your existing clients based on their purchasing history.
Using any data and analytics, you have to design personalized campaigns to persuade customers to spend money at your shop.
Here are a few incentives you may provide to your most loyal customers:
- Offers that can only be accessed online.
- Discounts and promotions tailored to their specific needs.
- Suggestions for unique gifts.
- Offers to redeem exclusive gifts for being loyal customers.
- Ensure that you provide excellent client service
With the rise in online purchasing this year, your online customer service team should be prepared to handle any concerns at any time.
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Customers will be enticed to return to your business if you provide a smooth customer journey from browsing to checkout to returns.
As difficult as the pandemic may be for us all, it’s critical to concentrate on being truthful and understanding.
This entails informing consumers of any COVID-19-related shipment delays or requirements.
Here’s to 2022!
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