No matter what kind of business you’re in, you need a strong online presence to remain relevant and competitive. One factor that can affect you more than you may realize is your online reputation. Potential customers will generally research your business online before making purchases. Having negative reviews, negative mentions on social media, or any kind of backlash online can influence how these potential customers see you.
As you’re likely already aware, it’s impossible to determine exactly when your business might start gathering negative content online. It can happen suddenly, and there’s a good chance that some of the negativity isn’t even true. Nonetheless, you’ll need to combat it with reputation management in order to minimize the damage. Reputation managers can help you with search engine optimization (SEO), public relations, content strategy, and more to help you build a great online reputation. Here’s what you’ll need to know about using search engine reputation management to build your brand name in a positive way.
Positive content is the best way to combat negative press.
One of the biggest ways online reputation management specialists can help you is by creating original content like blog posts and press releases that showcase your business in a positive light. This content marketing approach is often called the future of online advertising, and it helps you showcase your products, services, and expertise in your field in a natural and engaging way.
In order for original content to be effective for online reputation management, it needs to be relevant and valuable content that demonstrates how you can solve your target audience’s problems. Engine optimization specialists will create content with keywords relating to your industry that addresses the most common issues that customers conduct online searches for. This helps your business increase its overall rankings in search engine results pages (SERP) and boost conversions thanks to the new positive content outranking the negative search results.
Constant monitoring of search results ensures you rank for the right reasons.
When you hire specialists for SEO reputation management, they’ll constantly monitor search engine results to ensure that only positive content about your brand makes it to the first page of Google. It’s rare for users to go beyond the first page on major search engines like Google and Bing, so maintaining control of these high-ranking results will work wonders for your online presence.
They’ll monitor online reviews, social media sites, and other third-party sources for negative results and work to combat them. As already mentioned, this can be done by creating new content that associates industry keywords with your brand in a positive way, but another effective way to boost your reputation is to address customer reviews and negative comments. Responding to negative reviews in a constructive way demonstrates that you’re willing to go the extra mile for your customers, even when they don’t leave positive reviews. This lends your business credibility, and it’s a perfect way to turn a negative experience into a positive one.
A strong link portfolio sends you to the top of SERP.
Another great way that SEO can help your reputation management is by ensuring your positive content ranks higher than other content through link building. SEO specialists can help you earn backlinks on sites with high domain authority, which will help increase your own authority by association. They can also help you build your own external links to high-ranking sites and even improve your on-page SEO and internal links, so you can rank higher.
Considering there are so many ways to damage your reputation on social channels, in customer reviews, and anywhere else on the internet, it’s important that you have a team dedicated to protecting your online reputation. As long as you can outrank your competitors with your positive content, you’ll be able to keep ahead of them online and boost your conversions.