Coworking has evolved from its humble origins as a craze for start-ups and freelancers to now becoming one of the fastest-growing worldwide workplace trends. Coworking, in general, is defined as when people gather in a common location to work on different projects alone or in teams on the same project. Because the people in a coworking atmosphere aren’t all employed by the same company, it differs from a traditional office setting. Coworking spaces in Hyderabad provide many of the same benefits as a regular workplace, as well as a lot more. Because you don’t have to sign a long-term lease in a coworking space, flexibility is a key differentiator.
Benefits galore of coworking
An array of firms and businesses, including academia, non-profit groups, and media are joining this phenomenon to reap the varied advantages that coworking office spaces have to offer — shortened leases, just-in-time space, reduced overhead expenses, shared infrastructure, and access to a community of diverse, innovators, furnished office space, plug and play office, business centre, workspace, office on rent, and more are among the benefits long touted by shared office spaces.
Maintaining your distinct brand identity
The basic concept is to adapt brand positioning to shared workspaces; in other words, to include the working environment in the brand’s distinctiveness.
The four key areas of function, ergonomics, style, and branding must all work together to reflect your company’s ideals and values both internally and externally in this attempt. All of these elements must work together to tell a tale; your brand’s distinctive story.
Here are some specific steps that you can take to project your brand identity in a coworking space:
- Brand identity includes anything from designing personalised jerseys for your company to selecting and decorating chairs.
- To begin with, make sure your company’s logo, digital persona, and marketing materials are always visible. In this regard, if your organisation is strongly associated with the colour green, it should be the colour of your workstations, chairs, and other furniture. Perhaps the one caution in this regard is to avoid interfering with a co-working hub’s best qualities of adaptability, flexibility, and connectivity.
- It’s necessary to develop a welcoming setting wherein the identity is evident (brand colour palette, stationery, entrance area, marketing material). This way the doors stay open for socialization with like-minded people from different enterprises to strike this ideal mix between a relaxing, shared atmosphere and your own company.
- A logo isn’t enough to define a brand. It establishes a persona for your organisation by highlighting its personality. Promoting your brand throughout your workplace will remind your employees of your company’s identity and values on a regular basis. This will give your employees a sense of belonging, and they will feel like they are a part of the team.
Having consideration for your coworkers’ needs
While branding is vital for your business’s success, it’s also important to respect other people’s space when working in a co-working office. This includes etiquette and good manners guidelines such as speaking quietly on the phone and wearing headphones at all times. It also includes design and tidiness guidelines so that other co-working-hub employees are not inconvenienced. In this regard, maintaining a clean, well-designed area is critical for encouraging your own employees while also not interfering with the spirit of your co-working space. Finally, it is critical to accept constructive criticism positively while also adhering to the rules of the shared area.
And finally …
The co-working hub trend will keep growing and flourishing especially in the current scenario where hybrid work is prevalent more than ever before. Any modern entrepreneur’s ability to manage their brand in those situations is, and will continue to be, a valuable advantage. So, begin branding your office in a coworking space immediately and create the finest possible atmosphere for your employees; the future is here.
However, unlike coworking spaces, managed and serviced offices provide you more control over how the space is set up, designed, and furnished. You can also enjoy continuous access to conference rooms, breakout spaces, and other amenities because you are not sharing the facility with any other firms. Shared office space, coworking desks, coworking centres, and managed offices are all available at coworking places. It is important to enjoy any coworking space services but without making it difficult for others.
A coworking space is an innovative and participatory concept in which different work cultures come together to form a unified entity. One such space is iKeva that has presence in three cities of Bengaluru, Hyderabad and Mumbai. iKeva is a coworking space solutions provider that encourages community engagement and participation such that you may rest assured that your work gets done while also resolving any concerns and issues that you might have.
