Design Tips for Your Promotional Signs and Banners

Signs and banners can be ideal for promoting products, services, and your brand in general. Whether you are using these in your store or at trade fairs, they need to be eye-catching and relevant to what you’re trying to promote. They also need to have a professional finish to them, as messy, poorly-designed signage can make your company look amateur and fail to have the desired effect on people. If you need some signs to promote your brand and products, here are some basic design tips to keep in mind to get the best results.

1. Is Your Brand Present?

Even if you’re promoting a specific service or product, or perhaps even an event your company is hosting, your brand must be present at all times. This could be through using similar colour schemes to your corporate branding, the same fonts, and always having your logo visible. Colour schemes and fonts can change, of course, based on the other elements of your design and promotional purposes. However, having your business name and logo incorporated somewhere in the design is important, as well as your company website or social media handles so that people can follow your brand.

2. Clear Content

You should also make sure that your signs include clear content that is in line with the overall marketing campaigns that you’re using for this event, product, etc. Written content on your signs and banners should always be checked for spelling and grammatical errors to avoid looking sloppy and unprofessional. Any information that you’re sharing on these signs, such as contact details, place names, product prices, etc., also needs to be checked for errors so that you are not sharing any misleading information. If you’re using any photographs or artwork on your signs, make sure that the image quality is high so that it doesn’t become pixelated or spoiled when printed. You should also make sure that the content you choose to share on your signs is right for the audience that you’re targeting.

3. Use Quality Printers

You should also make sure that you are using a high-quality printer service so that your signs will come out well. They should be able to advise you on how to choose the right material for your signs for the best results. This can depend on numerous factors, such as where you’re planning to place your signs (interior or exterior), how large the signs will be, and what the overall purpose is (such as for exhibitions, conferences, etc.)

4. Make Your Signs Consistent

If you are promoting a specific line of products or series of events, make sure that the signs you create for these promotions are consistent. While making some tweaks to add variety can be beneficial, if your signs are too different, it might be confusing. Again, make sure the overall brand of your company and the products/events that you’re promoting are apparent in your designs for a more polished, concise finish.

If you are designing signs or banners for promotional purposes, use these tips to help you get the most out of the design and the best results.


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