How Do Electronic Shelf Price Tags Work?

Information is displayed on a screen by Electronic shelf price tags using liquid crystal or electronic paper. ESL tags can easily update the prices as needed via local networks. They can automatically update thousands of displays simultaneously across the channels with only a few remote clicks. There won’t be a need for labels made of paper, the manual replacement of price tags on every shelf by store employees.

Electronic shelf price tag has a very important feature called price update, which makes this display module a great option for companies that provide in-store shopping.  Electronic shelf price tags are advantageous for retailers with multiple branches in different locations because they enable quick, precise, promotional strategies and consistent manipulation of price. The necessity of automated price management is gradually becoming apparent to the business houses.


They display more information

ESL goes beyond simply displaying product costs. It serves as a guide to assist consumers in selecting the right product to buy. They can display more data in addition to the cost. Consumers can use the extra information on the ESL, which includes nutritional data, price, and stock levels. For example, it can determine the differences between two milk brands when they are at the grocery store. The ability to evaluate these elements helps consumers choose the milk brand they want to purchase. In case the milk in your store runs out, QR codes are also displayed by ESLs. Customers can order more stocks online by scanning the QR code located in your store. It can direct them to your website or app.

Change product prices in real time

Forgoing tedious manual label changes, Electronic Shelf Labels (ESLs) empower dynamic pricing, letting your store adjust prices on the fly and adapt to market fluctuations. Set prices to capitalize on peak demand or incentivize sales and clear inventory. ESLs also unveil valuable customer behavior patterns by revealing the price range they’re willing to pay for specific products. This data-driven approach fosters customer loyalty by ensuring they always find your products at the most competitive price, maximizing satisfaction.

Reduce operational cost

Any business needs ROI, and ESLs don’t fail to deliver it. Although you may believe that using paper labels is much less expensive, you should reevaluate that belief. Paper labels cost money for ink and printing supplies, and installing new labels takes too much time. Seems very exhausting, doesn’t it?

You can say goodbye to those papers, printers, and ink when you learn ESL. You can quickly change the labels on your products and devote more time to customer service—over time, labor and material costs will be reduced. Not to mention, ESL can help a store show its commitment to the environment and community. By doing away with paper labels, ESL lowers your carbon footprint and enables you to adopt efficient carbon management techniques to lessen the environmental effect.

Optimize inventory

Retailers have long struggled to optimize their inventory at a granular level. This is where inventory automation entered the picture. By using ESL to automate the inventory, you can reduce manual labor, enhance customer service, and guarantee that customers will receive their orders on schedule.

When products are running low on stock or about to expire, Electronic price stickers can give associates a precise picture of your inventory and notify them. These alerts can notify anyone, from direct store delivery staff to store associates. Accurate insight also results in reduced lead times, expenses, and needless handling and storage. Additionally, demand alignment and forecasting made possible by automated inventory can lower stock-outs, enhance delivery, and result in happy customers.


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