If you have invested in an SEO Agency in Sydney, you will, understandably, want to be reassured that your efforts are actually benefitting your business. Digital marketing requires strategic approaches and it is important to know if the ones you have chosen are the right ones for your business. So what are some signs that indicate your SEO Sydney is working as it should and contributing to the growth of your business? Here are some of the top signs to look out for.
How Do You Know if Your SEO Sydney is Working?
Sign #1- Your Website is Receiving More Traffic
If the company you use for your SEO Sydney has been doing their job well, you should be seeing an increase in the amount of traffic on your website. Traffic is simply the number of people that have clicked on your website. The more exposure your website gets (usually through your SEO Sydney efforts), the higher the number of people visiting you and potentially buying from you will be.
Over time, your traffic should increase. If your digital marketing campaigns have been progressing for some time with no change in traffic, a new SEO Sydney strategy may be necessary. While traffic does ebb and flow naturally, your digital marketing should be having some positive impact eventually.
Sign #2- You Are Generating More Sales
With an increase in traffic, it is only natural that you should be seeing an increase in sales. Much of SEO Sydney involves optimising your website to ensure that once people are there, they are engaged and motivated to buy. If your traffic has increased but your sales have not gone with it, perhaps it is time to consider readjusting your strategy to focus on converting more people from visitors to customers.
The ultimate goal of most businesses is to grow, and this relies heavily on the amount of sales that you are able to generate. The foundation of SEO Sydney is increasing sales. Though it may take some time to take effect, an increase in sales is a good sign that your marketing strategies are working effectively.
Sign #3- Your Ranking Has Increased
Another fundamental goal of SEO Sydney is to increase your search engine ranking. This ties into an increase in traffic and subsequently sales. Your ranking refers to where you appear on search engines such as Google when users search for key terms related to your business. For example, if you are a florist, you will want to appear close to the top of searches when people search for terms such as “florist near me”.
Your SEO Sydney agency will work hard to push you to the top of as many relevant search results as possible. This process can take a significant amount of time and money. If you have been working at it for years (with a reasonable budget) and seeing no results, however, it may be time to reconsider your choice of agency.
Sign #4 You Are Gaining Followers on Social Media
Another good indicator that your SEO Sydney is working effectively is if you notice a loyal customer base beginning to surround your business. In the modern era, a way to judge this is through social media. If people have become frequent customers to your business, they will want to stay up to date with industry news, business news, and product news. Social media is a way that many people choose to do this.
Your SEO Sydney company can manage your social media accounts and will use them to both connect with existing customers and attract new ones. The more likes and follows you begin to gain, the more you will know that your branding and advertising is having a good effect on people and making them want to engage with your business more.
If your SEO Sydney is progressing well, these are some of the signs that will confirm this. While there are others, these are some of the easiest to spot and measure. While the processes involved in digital marketing need to be allowed time to take effect, if you have waited for many months and seen no changes, a change in strategy or agency may be necessary.