White label SEO is an effective and efficient way to deliver quality SEO services to clients without necessarily having the tools, expertise, and human resources required. With white label SEO, a company can outsource its clients’ SEO needs to another company (the white label company) while getting services that can be rebranded in its name.
There is a growing demand for white label SEO, especially as it offers many benefits, allowing agencies to act as lead generation companies who later outsource their clients’ demands to competent professionals. Check out this site to learn more about the growing demand for white label SEO services.
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What is White Label SEO?
“White label” is a coined word for outsourcing. In this case, the company is outsourced to provide a service that the original company can rebrand as theirs. In Search Engine Optimization, white labeling is the provision of a rebrandable SEO service by one company to another.
Many SEO agencies choose white label services for different reasons, including the ability to provide expert services to their clients, cost-saving, less workload, and the ability to focus on their core specialization while handling their clients’ other needs.
How does White Label SEO work?
White label SEO helps expand your in-house team of internet marketing professionals, giving you a chance to learn a few things and streamlining the process of results delivery. For most white label SEO companies, the process is similar and summarized in the following steps;
Intake: Here, the white label SEO agency tries to make your transition seamless. You’ll most likely get a personalized consultation call where you can relay all campaign information, from SEO reports, goals, strategies, and others. You also get to discuss timelines, the stage of the campaign, and realistic results expected within a timeline.
Onboarding: The white label SEO company will go over the details you’ve provided and recommend a package or product that’s most fitting for your needs. You’ll also be offered a breakdown of the package, product, or service so you’re sure it covers everything you want.
Profit Margin Match: Here is where you negotiate with the white label SEO company based on the price of their recommended service and the profit margin you intend to keep. Knowing this gives you a clear plan on the markup to add to your client’s budget.
Scheduling: After choosing the desired product/service/package and agreeing to a price point, the white label SEO company’s project managers schedule your SEO task and provide an estimated completion time. In most cases, the campaign may last for at least one month.
Campaign Directives: This is where the white label SEO company itemizes and ticks your client’s needs and campaign goals as the campaign proceeds.
What’s Included in a White Label SEO Service?
White label SEO companies offer many services spanning all SEO needs to cater to their client’s needs. As a digital marketing agency, you may be able to outsource one or all of the following to a white label SEO company;
A website audit is one of the first stages of SEO strategy planning. It gives an idea of where the website owner may be leaving money on the table and helps identify quick-win opportunities. Website audits also uncover the website’s rankability and rate keyword usage in the website content.
On-Page SEO optimizes all on-page elements that contribute to search engine friendliness and rankability. White label SEO companies offer this service which goes over the website design, content, images, attributes, and error pages. By improving these elements, the website will be primed for user and search engine friendliness.
Unlike On-Page SEO, Off-Page SEO deals with every other factor outside of a website that affects its ranking. Some important areas the white label SEO company may focus on include link building, listing optimization, influencer outreach, etc. These factors establish brand authority and drive traffic to the client’s website.
Local SEO is focused on ranking a business in its particular service area. This is similar to national or regional SEO, but it is confined to the area wherein the company or business operates.
Keyword Research and Optimization
Keyword research is one of the backbones of SEO. Keyword research helps to identify the specific keywords an audience is using to find the client’s business or similar businesses. Identifying those keywords can help the client position themselves to be found through proper optimizations.
Knowing the keywords your business or similar businesses rank for is one part; optimizing content around the keyword is another. White label SEO companies provide content creation services around the specific keywords identified for businesses.
Most white label SEO companies also provide web design services. This is perfect for new businesses looking to establish an online presence or existing businesses looking to re-optimize their websites for improved ranking.
Outsourcing to a white label SEO company offers you many benefits, including cost and time savings, client satisfaction, and increased revenue. Try it.