How SEO can Help Support Local Businesses
Search engine optimization is one of the most effective ways for businesses to be discovered. By improving your business’ web presence and ability to perform online, your business can gain exposure and eventually land on the front page of Google.
Denver local SEO (Search Engine Optimization) can be used to help businesses of all kinds, but it is particularly beneficial for businesses that specifically target people living nearby. No matter what city you are in, as the internet user’s experience continues to become more personalized, Google consistently incorporates geographic location when answering its users’ questions.
SEO campaigns do not always provide your business with the exposure it needs overnight, but with time, you can continue improving your page rankings for reliable terms. Continuing to improve your web presence, both through SEO and through the creation of better web content, will continue to pay positive dividends over time.
In this article, we will discuss some of the specific ways that conducting an SEO campaign can help support local businesses. We will also discuss some of the most important SEO strategies for local-oriented business owners to keep in mind. By taking the time to learn the benefits of SEO and how to conduct an SEO campaign, you can significantly improve your digital footprint and move closer to achieving your long-term business objectives.
Be Found by Locals
If you’ve ever traveled before, you have probably noticed that the types of ads and suggested searches offered by Google are notably different than the ones you’d receive back at home. This is because Google includes distinct local services ads that are specific to each geographical area.
According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.”
This helps make it possible for businesses of all kinds to create specific, targeted ads and also keep their total marketing budgets under control. Of course, in order to do this, Google will first need to “learn” where your business is located and what services you currently offer.
Optimizing your website, along with the corresponding meta descriptions and meta titles, can help make it easier for Google to learn about your business and promote you accordingly. For example, if somebody were to type “Denver SEO company”, Google would quickly scan the web (using its ever-changing algorithm) and create a shortlist of digital marketing companies operating in Denver. These sorts of searches occur millions of times per day—it remains up to your business to position itself accordingly.
Connections with Local Media
An advanced search engine optimization campaign can also make it easier for your business to be found by local media. Local media outlets will often promote your business for free if they are given a good story.
For example, a media outlet might want to learn about charitable efforts from businesses in a specific area. By choosing the right words on your site, and coordinating your social media efforts, you can make it clear to Google that your business is consistently connected with charity. In an era where business social responsibility is considered especially important, these efforts are often the best way for your business to increase its exposure.
Improved Social Media Presence
Beyond Google, all social media platforms—including Facebook, Twitter, Instagram, YouTube, and LinkedIn—also use algorithms to help aggregate content. While you could also pay to promote yourself on these platforms, there are also many things your business can do to organically increase its social media footprint.
Take a minute to scroll through your Instagram feed. What happens when you reach the bottom, and you are finally “All Caught Up”? Instagram doesn’t just send you into the void, but instead, will generate new content it believes you might be interested in.
According to Shopify, a leading eCommerce platform, “From SEO to social media, algorithms are often what determine who actually see the content you publish and who doesn’t.” Once again, it is clear that it is up to us to learn to speak these algorithm’s “language” and coordinate all content efforts accordingly. This is really what search engine optimization is all about. Social media platforms will favor local content, meaning the more you can do to establish yourself as an authentically local business, the easier it will be for you to achieve your digital goals.
Connections with Local Businesses
Search Engine Optimization will not only help your business attract additional customers, but it will also help you forge valuable connections with other local businesses. This is especially important for businesses with complex supply chains that typically require many different business partners.
When businesses in your area look for a prospective partner (such as a digital marketing partner), they will typically either begin by looking at their personal connections or, in most cases, by using Google. Rather than leaving any of this to chance, your business can use search engine optimization to position itself ahead of the generic or national alternatives. Just be sure to include clear, easy to find (by both the user and by Google) contact information throughout your digital campaign.
Explore seo techniques to implement into your business. Enroll in a SEO training course to learn more.
Be Favored by Google
Ultimately, search engine optimization is all about finding new ways to be found by Google. Google will promote the pages it “favors”, and it remains up to you as a local business to put yourself in a position to attract Google’s attention.
While Google does not publish its exact algorithms (these are changing every day), reverse engineering by search engine specialists has helped us discover the types of content that Google generally favors. Google wants content that is reliable, easy to read, and can effectively answer people’s questions. The more you can do to adhere to the basic principles, the better off you’ll be.
Of course, there will always be skeptics that assume search engine optimization for local businesses will produce limited results. But then again, you should ask yourself, how’d you come across this article?