You want to increase your revenues, but how? The answer is marketing. Marketing is one of the most important aspects of any business, and it’s also one of the most difficult to get right! This article will teach you how to create a killer marketing plan using Google AdWords, SEO and social media.
The Rise of Social Media Sites
One of the most important places that you can do marketing is through social media. There are several different types of social media sites, which include career-oriented sites like LinkedIn, plenty of entertainment sites like Facebook, and niche sites which focus on businesses or hobbies like Yelp.
Which Site Is Right for Me?
You might be thinking “I don’t have time to join all these sites,” or “What does Facebook have to do with my business?” These are both good questions. Here’s a brief rundown of a social media site and how you can use it:
Reddit is probably the most important social media site for small business owners. If you’re not familiar with Reddit, it’s similar to Digg or StumbleUpon in that users submit links to interesting stories they find on the web, and other users vote on which stories are good. However, unlike Digg and StumbleUpon, Reddit has a very active community of users who are always browsing the site for interesting stories, meaning that if your content is good then it will likely get voted up to the front page, which means that hundreds or thousands of people can potentially see your content. This makes Reddit an excellent marketing tool for small businesses.
Leverage Google AdWords
Google AdWords is another excellent way to increase your traffic. It works by allowing you to create text ads which appear on the Google search results page, or on localized versions of Google. If someone searches for a relevant phrase (e.g., “plumber in Seattle”), then your ad will show up at the top of the inquiry, ready to entzice people to click on your link. The great thing about AdWords is that it allows you to target your content based on certain phrases of keywords, so if someone searches for “cheap plumber in Seattle,” then they will see an ad for a cheap plumber; but if someone searches for “plumbing rates in Seattle” then they will see an ad for plumbing rates. This way, you’re only paying when someone actually clicks on your ads.
Optimize Your Web Site
You’re probably getting most of your visitors from search engines like Google, but that doesn’t mean that your web site isn’t important! You should always try to make sure that your web site is optimized so it will show up in the top ten results when people do searches for relevant topics. The majority of users usually won’t click past the first or second page of search results, so if your content isn’t on page one then you are missing out on valuable traffic. There are a lot of ways that you can optimize your site, including choosing relevant keywords for certain pages and writing compelling titles and metadata.
There are many excellent tools out there which will help you to create a Google SEO marketing plan using Google AdWords, SEO and social media. By using these tools, along with good old-fashioned hard work, then you should have no problem boosting your revenues!
If you are looking for Google SEO marketing services then contact us at Macmillan Design. We are SEO experienced and specialized in Google advertisement. We also provide web design and graphic design service. Contact us today for more information.