Social media can be pretty dull if no one knows how to create social video graphics. But since people live in a world full of illustrations, it is crucial that your business uses good and creates graphics in their social media posts.
Social media is a very visual and addictive platform. Instagram is the most devoted social media platform towards visuals. Even on Facebook, posts with images get over two times the engagement as posts without images when you consider Twitter. The tweets include an image or video to get a lot more attention in clicks, likes, favorites, and re-tweets.
Creating social media graphics can seem like a little bit of a challenge if you are a designer. There is no need to make a perfect design for the social media pages because here are the ways and tips that can help you.
Tools That You Can Use To Make These Creative Stunning Social Media Graphics
Some fantastic tools help you make the best designs of your life by using a little of the effects of tools and a lot of your imaginations. The following online video editor will help you with your dream designs.
InVideo is a browser-based video editing platform with tools like a drag-and-drop video editor that lets you create some professional-looking videos with minimum effort. It offers you more than 2000 professional video templates for you to choose from and have dozens of five minutes tutorials to help you master the art of video making in no time.
You do not require to download, you only need to create an account on the website, and then you can start editing straight from the browser. The best part about the application is that you can create and export up to 60 videos per month completely free without any hidden charges.
It only has five steps to create a beautiful and unique graphic piece, and you can download it within a few seconds.
2. Adobe applications
First, you need to know what tools you can use to make them. You must be familiar with the paid looks like Adobe Illustrator and Photoshop. These applications are packed with amazing tools that will help you create new beautiful graphics when you combine them with your imaginations.
Adobe also offers a free graphic creation called Adobe Spark, which offers different design templates to make social media graphics quickly.
Outside the Adobe realm, there are also some popular and free graphic design tools like Canva.
Canva has many different features to help you create professional graphics. Like Adobe Spark, Canva also has a bunch of other social media templates for its users. You can use them in your designs to give them a unique look. You can also search through libraries of free images to have a dramatic effect on your content.
Every above option can offer you some fantastic designs. If you prefer to find free images that you can bring into your graphic editing software, applications like Pixabay, Pexels and Unsplash can offer pictures and graphics in nearly every category. If you need a picture of a dump truck on roads, you can find them a free image with these applications’ help.
You have to keep in mind that these are top-rated applications, so if you can find an image you like, then another rival business may have also found that same image. Sometimes it is best to take down your photos and add them to your graphic content. It will also give the content a personal touch.
Two Most Important Tips on Creating Social Media Graphics
Knowing about the tools for creating social media graphics is not enough. You need to use some tips and tricks while editing and creating them. Have a look!
1. Using the Right Image Size for the Social Media Platform
If you want to make graphic content that can fit the space of the social media platform’s requirement, then you can start paying close attention to the dimensions of what you have begun to create.
For example, the Instagram feed image requirement is similar to a square. According to Instagram, if you want to share an image with a dimension of w – 320 to 1080 pixels and h – 566 to 1350, they would not need to alter the image resolution.
But if you want to share something specifically as an Instagram story, then a graphic that is 1080 to 1920 pixels is a good choice.
If you are using a tool like Canva, you can easily choose what type of social media graphic content you are looking for, and the application will size the canvas for you automatically. These dimensions can change, so you will have to make sure that you have done your research about the appropriate sizes before you start creating.
2. Keep In Mind the Brand When Choosing the Colors, Fonts, and Other Designing Elements
If you have some specific brand guidelines that you need to follow, your social media graphics should fall in line with them.
First, you should try to include your logo in your graphic content. It does not matter if it is in the main feature or just in some corner; having the logo somewhere on the social media posts will help you catch your viewer’s eyes towards the brand.
If there is a font that you use consistently for your work, then you should consider using it when you incorporate text into the social media graphic content.
Combining all the above elements will help you create a very cohesive brand. When you see your social media graphic content, the viewers will associate the content with you before even realizing it.
There are many other ways to make your graphic content more eye-catching, like keeping the visual design simple and to the point and not overusing the text in the content. Another thing that you can do for making unique graphic content is to choose your colors wisely. So, now do not delay. Use these tips and make your social media graphics absolutely stunning!