Sales are the lifeblood of any eCommerce business, and Google Ads is a powerful tool that can help you drive more sales and grow your business. In this post, we’ll show you how to use Google Ads to maximize sales for your eCommerce business. But, first we want you to know that if you want to save yourself from all the complex stuff you can always hire a Google Ads agency to look after your ads campaign.
First, let’s take a look at some of the key benefits of using Google Ads for eCommerce businesses:
1. Reach a wider audience: With Google Ads, you can reach a wide audience of potential customers who are searching for products or services like yours.
2. Drive targeted traffic: You can use specific keywords and targeting options to ensure that your ads are shown to people who are most likely to be interested in what you’re selling.
3. Get more sales: By driving targeted traffic to your website, you can increase the chances that visitors will make a purchase.
Now that we’ve covered the benefits of using Google Ads for eCommerce, let’s take a look at how you can use it to drive more sales for your business.
1. Use keyword research to find the right keywords
Keyword research is essential for any Google Ads campaign, and it’s especially important for eCommerce businesses. That’s because you need to target the right keywords in order to reach people who are interested in what you’re selling.
There are a number of different tools that you can use for keyword research, but our favorite is Google’s Keyword Planner. This tool allows you to enter a seed keyword and then see a list of related keywords, along with data on search volume and competition.
Once you’ve found a list of relevant keywords, you can add them to your Google Ads campaign. Make sure to use negative keywords as well, so that your ads don’t show up for irrelevant searches.
2. Use ad extensions to improve your click-through rate
Ad extensions are a great way to improve your click-through rate (CTR) and get more people to click on your ads. There are a number of different types of ad extensions, but some of the most popular ones for eCommerce businesses are product listings and price extensions.
Product listing extension gives you the ability to list your products directly in your ad, along with price and other relevant information. This is a great way to showcase your products and give potential customers all the information they need to make a purchase.
Price extension allows you to list the price of your product or service in your ad. This is a great way to let potential customers know how much your product or service costs, and it can help increase CTR.
3. Use remarketing to reach people who have already visited your site
Remarketing is a powerful Google Ads tool that allows you to show ads to people who have already visited your website. This is a great way to drive more sales, because you’re targeting people who are already interested in what you’re selling.
There are a few different ways to set up remarketing, but our favorite is through Google Analytics. To do this, you’ll need to create a custom audience in Google Analytics and then add the remarketing code to your website.
Once you’ve set up remarketing, you can create ads specifically for this audience. Make sure to use compelling images and copy, and offer a discount or incentive to encourage people to make a purchase.
4. Use call tracking to measure phone sales
If you’re running phone-based sales campaigns, it’s important to use call tracking so that you can measure the results of your campaigns. Call tracking allows you to see how many people called your business after seeing your ad, and it can help you to optimize your campaigns for maximum results.
There are a number of different call tracking services available, but our favorite is CallRail. This service provides you with a unique phone number for each of your ads, so you can track which ads are generating the most calls.
5. Test, test, test!
The only way to truly know what works best for your business is to test different tactics and see what produces the best results. A/B testing is a great way to do this, and it’s relatively easy to set up in Google Ads.
To start A/B testing, create two versions of your ad with slightly different copy or imagery. Then, run both ads for a period of time and track the results. The ad that performs better can then be used as your control, and you can continue testing to see if you can further improve your results.
Google Ads is a powerful tool that can help you to drive more sales for your eCommerce business. By following the tips in this article, you can maximize your results and get the most out of your Google Ads campaigns.