Sales volume and revenue are significant indicators of a business’s health. They are fundamental in tracking the performance of a business and determining if a business venture is doing well or not. Nevertheless, many people confuse the two terms and often use them interchangeably. Based on the confusion, it is okay to ask: is sales volume the same as revenue? Read on to learn more about sales volume and revenue.
Is Sales Volume Same as Revenue
Sales volume is not the same as revenue, although the two are interconnected. In business, sales revenue is the number of units a business sells during a particular period. The period varies from one business to another and could be a month, a quarter or an entire year. For instance, if an electronic company sells 50,000 sound bars units in a month, its sales volume for that reporting period is 50,000.
On the other hand, revenue refers to the total amount of income a business generates from the sales of its goods and/or services. Revenue is equal to the total sales volume of a business multiplied by the price of one unit. For example, if the sales volume of the electronic company is 50,000 and one unit sells at $100, the business’s revenue is 50,000 multiplied by $100, which is equal to $5,000,000.
Importance of Sales Volume
Sales volume plays important roles in any type of business. One importance of sales volume is measuring the performance of a sales team. A business can evaluate the performance of its sales teams by reviewing the number of sales the team has made in a particular reporting period. An increase in sales volume translates to good performance, while a decrease in sales is a telltale of low sales team performance.
Secondly, sales volume important is essential in helping a business make critical decisions. Besides indicating what is working, sales volume is also helpful in recognizing weaknesses in a business. Such information is significant in helping a business make decisions in the market. For example, if the sales volume in a certain demographic is low, a business could decide to ditch the area or readjust the products to meet the needs and preferences of customers in the area.
Sales volume is also effective in measuring a business’s marketing campaigns. A business can determine which marketing strategies are best based on its sales volume. This is especially effective if the firm uses different marketing campaigns. Suppose the sales volume is higher when a business uses word-of-mouth marketing and lower when it uses billboards advertisements; the information implies that word-of-mouth is the best marketing strategy for the business. This would enable the business to introduce robust word-of-mouth marketing strategies to help advertise its products and increase sales.
How to Increase Sales Volume
One way to increase sales volume is to invest in marketing strategies. Marketing is essential for raising awareness about a business as well as its goods and services. A business can reach more markets and get more potential clients through proper marketing, thus increasing its sales volume.
Another way to increase sales volume is to speed up the sales cycle. As a general rule of thumb, a business should aim at selling its products in the shortest time possible. To achieve this, businesses should invest more time, funds and efforts in high-performance channels. A fast sales cycle will increase a business’s sales volume in a short span.
Also, a business can increase its sales volume by rewarding its loyal customers. Rewarding customers is effective in helping customer retention and increasing sales. Rewarded customers can also act as good advertisers by recommending a business to their friends and family members, which will help increase sales.
Importance of Revenue
Revenue is important in keeping a business afloat. A business cannot earn a profit or operate with less revenue. That’s because revenue is necessary for enabling a business to invest in assets, cover operating costs, and pay debts. Another importance of revenue is reflecting growth. Increased revenue over time is an indication that a company is growing, while decreased revenue is a sign that a business is stagnant. Revenue is also significant in enabling a business to qualify for loans and other credit options. Lenders need proof that a venture generates enough revenue to lend loans. A business with good revenue also has higher chances of getting loans at reasonable interest rates.
How to Increase Revenue
Adding complementary goods or services to a business is a smart way to increase revenue. A business should provide products that are logical to their customers. The products should complement the business’s goods or services, but should not be essential. Selling in new markets is another excellent way for a business to increase its revenue. Venturing into new markets enables a business to increase its sales volume and, consequently, its revenue.
Sales volume is not the same as revenue, but they are interconnected. A business should aim at increasing its sales volume and revenue to remain operational and profitable.