A planogram is a drawing or layout plan for a retail business to place every product accurately. The process of retail planogramming may be complex or simple depending on how general or small a business or retail store is; these layouts aren’t just an outline but a detailed plan on how everything is set up in the store. Ranging from which aisle something is to which rack it should be placed on, everything is pre-decided.
Objectives of a planogram
A planogram is super helpful for the success of a business; it has the following objectives:-
- The primary purpose of making a planogram is to understand which thing goes where in a store.
- A solid reason to make a planogram is that every part of the store has sales.
- Another purpose of a planogram is the customer’s satisfaction by increasing the aesthetic appeal by placing items to become visually pleasant.
- If the store has an order, it becomes easy to refill the shelf once the stock ends.
- This also makes the communication between the staff super effective and the overall flow of products super-efficient.
Tips while making one
Making a planogram isn’t hard; keep a few things in mind, and you can draw a planogram in no time.
- Try to keep it simple: the more time it takes for you to come up with it, the more time it will take to follow it. Following an elaborate plan is hard; hence the project should be kept super simple.
- Ask your staff to do it: another efficient way to make a planogram and follow it is getting it made by the team.
- Check how effective it is monthly: You have to check how well the planogram is working by pulling out the sales records every month and judging whether they have made a considerable change in the sales or not.