As one of the most successful football players of all time, Cristiano Ronaldo has built an impressive career both on and off the field. One of the key factors in his off-field success has been his endorsement deals with various brands over the years. In this article, we’ll take a closer look at some of Ronaldo’s biggest endorsement deals, as well as his exploration of the CR7 brand and different industries.
Ronaldo’s Top Endorsement Deals
Nike One of Ronaldo’s most significant endorsement deals has been with Nike. The partnership between Ronaldo and Nike began in 2003, when he was just 18 years old. Since then, he has been the face of various Nike products, including football boots and clothing lines. In 2016, Ronaldo signed a lifetime deal with Nike, which is rumored to be worth over $1 billion.
Castrol
Ronaldo also had an endorsement deal with Castrol, a leading motor oil brand. He appeared in several advertising campaigns for the brand, including one that involved testing his skills in a high-tech driving simulator. The deal with Castrol reportedly earned Ronaldo around $7 million.
BES
In his native Portugal, Ronaldo had an endorsement deal with Banco Espírito Santo (BES), a prominent bank. This partnership helped to increase his local popularity and visibility, and he appeared in several advertising campaigns for the bank.
EA Sports
As the face of the hugely popular FIFA video game series, Ronaldo has also had an endorsement deal with EA Sports. He has been featured on the cover of the game several times, and has also been involved in various promotional events and campaigns for the game.
KFC
In 2018, Ronaldo signed a deal with KFC in the Middle East, where he appeared in a number of advertising campaigns for the fast food chain. The partnership reportedly earned Ronaldo around $1 million.
Clear
Ronaldo also had an endorsement deal with Clear, a shampoo brand owned by Unilever. He appeared in several advertising campaigns for the brand, and helped to promote its line of anti-dandruff products.
DAZN
In 2021, Ronaldo signed an endorsement deal with DAZN, a sports streaming service. He has been involved in several promotional events and campaigns for the service, and has also appeared in a TV commercial alongside other famous athletes.
Image Rights and the CR7 Brand
In addition to his endorsement deals, Ronaldo has also been involved in developing his own brand, called CR7. The CR7 brand includes various products, such as clothing, footwear, fragrance, and hotels. Ronaldo has used his image rights to promote the brand, and has also invested in other industries, such as gyms, restaurants, and real estate.
Image rights are an important part of the brand-building process for athletes like Ronaldo. By controlling their own image and partnering with the right brands, athletes can increase their visibility, reputation, and earnings potential. Ronaldo’s success both on and off the field is a testament to the power of effective brand management and partnerships.
Conclusion
Overall, Ronaldo’s endorsement deals and brand partnerships have been a significant factor in his off-field success. His partnerships with brands like Nike, Castrol, and EA Sports have helped to increase his visibility and earnings potential, while his development of the CR7 brand has allowed him to explore different industries and build his own personal brand. As Ronaldo continues to push the boundaries of what’s possible both on and off the field, it will be interesting to see what new endorsement deals and partnerships he develops in the future.
