Tips for Starting your Own Bakery
If you have magical baking fingers, why not take the plunge and create a few products and offer them to local food outlets? Of course, you could opt for your own retail outlet, where you have both in-house and take-away customers, but why take the additional risk of setting up an eatery? If you market your products correctly, many food and beverage outlets would try your menu and if you are good at what you do, you should have a thriving business.
Here are a few tips that you might want to consider.
- Baking & Cooking Equipment – Only the very best will do; with state-of-the-art appliances such as Electrolux Professional’s commercial-use blender that will stand the test of time. Great baking needs professional appliances, so do invest in the best and you won’t be disappointed.
- Retail or Wholesale –There are pros and cons for both; it really depends on your concept, which might be to serve delicious baked products in your own bakery, or you might wish for as many people to try your products and build a brand. Of course, retail is going to be expensive, you have to lease space, decorate and furnish it and that’s before any marketing. Wholesale makes a lot of sense, especially in the current pandemic and if you are prepared to create a lot of products for free and distribute them to the right retailers, the proof of the pudding is in the eating, as the saying goes. This is a big decision and not one to make lightly, as it could be the difference between success and failure and when you weigh up all the pluses and minuses, you can make an informed decision.
- Branding – Get some professional help when it comes to creating a brand; hiring a leading SEO agency would most certainly pay dividends and with your input and their expertise, your brand will quickly become known within your local community. Even if you are wholesaling, you need to create a brand that people associate with quality and, of course, great taste. Take time with packaging design to ensure that you are making maximum use of branding and be very eco-friendly with all forms of packaging. Click here for absolute bread essentials.
- Marketing – If you are that confident in your products, don’t spend money of traditional advertising; rather set a budget and create a lot of your products and hand them out to retailers and consumers. Let your product do the selling and if you do have that magic baking touch, you should be onto a winner! Invest in product launches, when you send out a strong message about your top sellers. Social media is the best digital platform on which to base your marketing efforts and with some professional help from the SEO agency, your brand will become known.
Here is some Australian government information about starting your own business, which is a recommended read for all potential entrepreneurs and with a good business plan and a great menu, success awaits!