One of the major pillars of any organization is leadership, and this is not any different for international schools. If you are an investor or owner of an international school, having your leaders trained about the best practice regarding global education should be one of your top priorities.
The semantics of an international school are a little different from those in locally-based schools, so having your management teams learn more about them will give you a slight advantage over the schools whose management teams lack this knowledge. Some of the overwhelming advantages the international school training courses bring include:
- It helps you easily capture the global market: When your school is managed by leaders who have the relevant knowledge in international education, they can easily package a marketing message that appeals to your target customers in different parts of the world.
- More student retention: When students join your international school, they always come with expectations based on what you promised them in your marketing messages. Fulfilling these promises requires the school’s leadership to motivate their workers and all other stakeholders to work hand in hand to give these students the best experience while in the school.
5 Reasons to tell why international school leadership is important
To beat the competition in the international education market.
The international school market is highly competitive, and getting ahead of your competition will require having leaders that know what to do, how, and when to do it. This kind of knowledge is acquired through experience and training. Your school leaders should undertake regular training in international education to get to know what it takes to build a thriving international school.
To build a respected brand in the industry.
Leaders of any organization play a key role in building its brand name that is respected in the industry. Even if your international school offers some of the best services, the way it is represented in talk shows, marketing Ads, and any international educational-related conferences plays a vital role regarding how people look at it.
To build a sustainable business model.
Your international school will only survive if it can generate enough revenue to meet costs and pay investors their dividends. Building a business model that is fair for both the students and investors requires leadership that is experienced and knowledgeable about international schools.
To improve effectiveness in recruiting.
The service offered by international schools is education, and this requires recruiting reliable teachers that have the expertise to do the job. Recruiting dedicated teachers is possible only if you have leaders in the HR department who know what to look for while bringing in new teachers.
To build brand loyalty.
All successful businesses heavily rely on the loyalty of their clients/fans. If you want to build a successful international school, you need leaders who know how to build a community of clients/fans that are willing to support the school at all times.
As we have seen above, having an international school with vibrant leadership will play a key role in its long-term success. However, what you need to note is no matter how good your leaders are, they will always need to seek more knowledge if they are to keep up with the trends in the international education market.
Investors/owners of the international schools need to put aside resources that can be used to train their leaders. One of the organizations you can trust to train your leaders regarding international education is Whitehead, Lee & Associates Co. Ltd. They have experts in this field that are ever finding new ways of efficiently running an international school.