Many technologies and methods come and go in this digital era. SEO has a more significant impact on the journey of the Internet. Search Engines have become the lifeline of the Internet today. There were over 140+ Search Engines by the time we celebrated the new year of 2008. According to an online survey in 2019, Google, one of the most influential Search Engines of our time, processes nearly 3.5 billion searches per day. That means, on average, it processes 40,000 searches per second. Without further adieu, let’s dive in.
- What is SEO?
- What is an SEO Specialist?
- Why do you need an SEO Specialist?
- What are the top Career Paths for SEO Specialists?
What is SEO?
SEO or Search Engine Optimization is the process of working towards enhancing your website’s visibility organically by using relevant keywords and other factors to rank a page or website up in a particular Search Engine.
What is an SEO Specialist?
SEO Specialist is a professional, who works within a Digital Marketing team to improve website rankings in Search Engines like Google, Bing, Yahoo!, whichever their organization targets. He/She ensures that for a particular set of queries, their page must rank up in Search Engine to grow their website traffic, gain lead volume, and spread brand awareness. You can become an SEO specialist by enrolling in a SEO Course. This course will help you attain the career paths that we will discuss in detail in a few minutes.
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Why do you need an SEO Specialist?
If you have a functional website but struggling to grow traffic or generate higher incomes simply because your website ranks lower for relevant queries is a danger in the long run. You must hire an SEO Specialist or SEO Team who can work on-page and ensure that your website ranks high to help you grow traffic and generate revenue organically through Digital Marketing campaigns, etc., without always relying on paid advertisements.
What are the top Career Paths for SEO Specialists?
Once you have become a qualified SEO Specialist, you now own this job. You know it inside-out. What’s next?
Well, after reviewing many professionals advancing in their career post becoming SEO Specialist, here I have briefed about the top Seven Career paths for an SEO Specialist or SEO Expert (all salaries are from PayScale.com):
Making your way to Digital Marketing is one of the best options to advance your career and increase your salary with better opportunities to showcase your expertise in handling the campaigns and associated works. Digital Marketers manage social media, PPC (Pay-Per-Click) SEO, SEM (Search Engine Marketing), use Data Analytics to plan and create content to target user demographics and many more. They earn a mean average annual salary of $67,606.
This job suits those who wish not to get tangled between links and numbers. If you are to advance in this career path, then you must sharpen your SEO skills. You will work in a content decision team within the Digital Marketing unit that handles blogs, reports, graphics, outreach materials, and other associated content. You can earn a mean average annual salary of USD 68,718 in the US.
Search Engine Marketer
SEM and SEO go hand in hand, collectively to grow traffic to their respective campaigns and websites. There is the confusion that they are the same. But they are not. SEO can be said to be a subset of SEM. To become proficient in SEM, you must have PPC, CRM (Customer Relationship Management), advertising, sound knowledge of paid advertising, etc., under your kitty alongside mastering Google AdWords and some web analytics. You can earn an annual median salary of $49,388 in the US.
If you like to play with numbers, this is the job for you. Data Analytics is an indispensable part of your Digital Marketing efforts. Your responsibilities as a Marketing Analyst would be to identify new opportunities, track the performance of initiatives, generate reports, and forecasts, all by using data. You can earn an annual median salary of USD 57,076 in the US.
Business Marketing Consultant
It is a Consultant role, which means you can work with any organization that needs your expertise. You can also go as a public speaker, professional marketing consultant, etc. You must work with clients to help them with the solutions to enhance their effectiveness, improve their strategic planning, offer long-term support, and many more. You can earn an annual median salary of $75,047 in the US.
More prominent companies and organizations get benefitted from a qualified SEO Manager who can handle an SEO team of SEO Specialists, Data Analysts, Content Strategists, and even SEM team to orient the companies efforts to hit the target metric. You can earn an annual median salary of $70,870 each year if you are in the US.
There are many examples where SEO Experts or SEO Specialists often end up starting their own company. Your products and services may be different, but their success depends on how well you market it and use your strengths as SEO Specialist. There is no mean average salary for this job, as it directly depends on your company’s growth and success.
I hope that I offered some light for you to think about advancing your SEO Specialist career based on my insights.
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