Here are some of the tips and tricks that may help you in measuring and improving your video ROI. At BuzzFlick, a video animation company we focus on these factors to improve the ROI on the video.
If you are searching for the approaches that help you and your business in getting your target audience in less time therefore it is necessary, that you focus on the video length and content you are making.
1. Define Your Goals
Before you start creating a video you must set your goals. But now the question arises why it is necessary to set goals for creating a video?
The answer to this question is that if you design a video that targets your audience then you will be able to work in a more organized way.
Here is the list that you must include in your goals:
- Add a call to action in your videos to increase traffic at the end of the video this will help in increasing your sales.
- Create a connection that is dragging your audience to fill a form available on your website so that you can build contacts.
- Use your video as a sales pitch that showcases your product/services in such a way that it helps you in qualifying prospects.
- Focus on leads or opportunities with this we mean to say that design your video in such a way that it remains in the front and center of the website and give a call to action to get in touch with you.
2. Select Measurement Model
Before you start working on your ROI strategy you need to decide how it will work for you.
If you are considering your video campaign as the only investment and only relying on its results then it is called absolute ROI.
Working on more than one marketing campaign and distributed your budget in such a way that from which you achieve more results? Not just relying on video marketing so this is known as relative ROI.
In attribution modeling, you need to look for everything in detail. It is a much-complicated way of working in the marketing world as it involves looking at all the aspects of the customer touchpoint that how a purchase is made and what was the purchasing journey of the customer with you.
3. Measure Often
When measuring ROI it should be your daily approach to check daily what improvement you are getting or need to make in it. Working on ROI is not just a couple days approach it is a long-time project on which you need to work.
BuzzFlick, a video animation company recommends hiring a team that can help in tracking the campaign daily or makes your routine to check it daily. By following this approach, you can make further improvements that can be beneficial for your business.
The only beauty of the video is this you can edit your video at any moment and add a thing that is beneficial for your campaigns.
If you are looking for certain updates then it is not necessary to do expensive updates, but you only need to redo a few in less budget.
4. Look Your Distribution Strategy
Most people neglect the distribution strategy that which platforms they should target and why it is essential to work there. If you are working just on the YouTube channel so might be possible your distribution strategy isn’t working very well.
Take the example of Spotify, they used the email marketing strategy to promote the partnership with Framer X. For adding effectiveness in the video, they added embedded links providing the audience an option to watch the video anywhere with just one single click.
Here comes a factor that not everyone is interested in watching the entire video. For example, someone visits your landing page and there you posted a video of more than 30 seconds and he is not interested in watching your video then it might waste your approach.
Over here it is better that you work on each platform and sees which strategy works on which platform.
5. Create User-Centric Video Content
Spending a lot of time on your video and not getting effective results? Then here you need to see which type of content you are working on in your video. It is not just like this that what is happening in the video here you need to see that whether your video is building curiosity among the audience or not. If your video is failing this point, then there is a possibility of losing the interest of the audience as well.
Work on the factor of increasing engagement and then your video is recognizable by other brands as well.
The story isn’t ending here you also need to check that the platform you are using for sharing your video is optimized or not. That is whether the video is viewable to the audience or not. Also, see that is it mobile-friendly or not on the different mobile browsers.
One more thing that might seem small, but you need to work on it as well. Not everyone is just clicking, going some of the visitors also see your complete video and for this purpose work on the buffering speed of the video.
Buffering is a wastage of time as considered by the visitor and through this, you might lose your potential customers as well.
6. Use your Video Content Again
Design your video in such a way that it can be used in different places as well. Rather than uploading an entire video slice the video and place it in different places to get more visitors. BuzzFlick, a video animation company suggests that the shorter cuts work well on social media and gifs and even while doing the email campaigns.
When you are releasing a video try to create hype among the audience by doing the count down. Even you can write a blog based on the video content and then embed your video in that blog to gain more traffic. Keep your audience focused every time and see where you need to make edits.