Today, the modern consumer has an impossibly low attention span, which means if you wish to grab their attention and secure their business, you’ve got to be quick about it. One of the most important things to watch out for is indeed the speed at which your website loads. If you take too long to show them the goods, your website visitors will invariably abandon the search and go to one of your competitors instead.
Want to prevent that from happening? Read on and we’ll share the fastest (and easiest) ways to improve the page speed on your website.
1. Test your website performance
The first step is to test your website performance to see how you are currently doing. There are many different website performance tools you can use and they will provide you with a detailed report on the various factors that are ultimately letting you down.
2. Consider using a CDN
A CDN (content delivery network) can help you to boost the speed of your website by caching your content in a variety of locations across the world.
The way this works is quite simple:
- When a new website visitor lands on your website, a request is made to a CDN server closest to them, geographically (rather than requesting the content from the host or origin server).
3. Compress images
Image files tend to be very large and as such, are one of the biggest contributing factors to slow page load times – particularly on mobile devices. Fortunately, by optimising the images on your website, reducing the resolution, compressing the file size, and reducing the dimensions, you can enjoy quality imagery optimally.
4. Reduce your content
For the best results, keep your written content to a healthy limit. If you have 3,000 words on your home page, it’s almost certainly overkill.
Yes, it’s important to get your keywords in there, but don’t stuff them in and add ‘fluff’ content to your website for the sake of hitting a certain quota.
Make every single word count and cut the fat.
5. Minimise the use of external scripts
When you have elements on your website that are loaded from elsewhere (e.g., CTA buttons, lead-gen popups, commenting systems, adverts), those elements have to be loaded every single time. And depending on how big the script is, those elements can increase your page load speed significantly.
Of course, in many cases certain external elements will be essential to your website, however, use them sparingly and make sure they are absolutely necessary if you do.
Why is page load speed so important?
Put it this way: if you were browsing the internet and looking for a safe way to where to buy crypto in Australia, how much confidence would you have if a website took 10 seconds to fully load? The speed at which your page loads is vital because:
- First impressions count.
- It establishes trust.
- People get bored easily.
- It’s a sign of good website health.
Not convinced? Check out these statistics in relation to page load speed and conversion rates.
Hire the professionals
The above are just a handful of the technical SEO / onsite modifications that you can make to improve page load speed (and performance in general). Some other tips include:
- Reducing HTTP requests where possible.
- Using browser HTTP caching.
- Minifying CSS and Java files.
- Eliminating user redirects.
If you aren’t overly tech-savvy and this all sounds like a completely different language to you, then it might be worth hiring the professionals. A reputable SEO company in Melbourne for example, can carry out the necessary website optimizations to both improve your overall performance, and ready your website for a long-term SEO campaign.
That way, you can increase your online awareness, attract even more ‘ready to spend customers’, and have a much better chance at converting them into business because your website is nice, shiny, and super-fast!