As a business, you need to find out more about your target market – but how? If you find that your advertising and marketing strategies are not hitting as well as you had hoped and your ideal client base is not seeing them or responding well, then you need to find out why. Connecting with your ideal client is key; if you’re not reaching your target market, you’re not connecting with them, and you are not selling your products and services, this can cause your business’ profit to plummet.
Let’s see a few things you should keep in mind about surveys, questions, and survey response rates to boost your business’ efficiency! Click here to read more tips to increase survey response rates.
How Can You Increase Your Survey Response Rates? Find Out Everything You Need About Surveys Here!
First off, what is a survey response rate? Simply put, a survey response rate is a type of percentage that tells you about the number of people who responded to your survey vs. the total number of people who received the survey. If you send your survey to thousands of people, and only a few dozen respond, this is a very low survey response state. If you try to keep your average survey response rates above 30%, then you are doing fairly well.
After all, it has been proven that the average survey response rate is around 33%, so anything in this ballpark is doing well, but still has room for improvement. If you can, aim for survey response rates of over 50% – in most sectors, this is considered an excellent response rate. Although it is hard to get a response rate above 50%, this can be achieved if you take into account various factors of how to better your surveys, such as customer relationships, incentives, and identifying your target market.
But What Will Affect Your Survey Response Rates?
- One of the main factors that will influence your survey response rates is how you are distributing the surveys. Are you sending surveys out via email? Are you sending surveys via the mail? Are you sending surveys via text message? Distribution methods have a high influence on how many people respond to the surveys – if you find that no one is responding via email, you need to adopt a more modern method!
- Industry and sector. Some businesses will get more responses than others based on the nature of their company.
- If you are a big-name brand, you might get more responses than if you are just starting out in the industry, since no one has any customer loyalty to your business yet.
- Simplicity and length. If your survey has multiple choice answers and it contains only a few questions, the likelihood of completion is much higher than long and complicated surveys.
Understanding survey response rates is key to seeing where you can better your survey practices and how to increase your response rates. Aim for a completion rate of above 50% to see a real change in your marketing effectiveness!