India-based cosmeceutical company Hanoor is geared up to launch a range of cosmetic products to secure its place on the potential of the beauty market. This new range of products includes hair care, skin care, soaps, hand wash, and body wash. All of these products are safe for regular usage, as per the CEO of Hanoor.
COVID-19 has halted the regular chores. Consistent lockdown has cut out the stock of beauty products, followed by increasing demand for skincare products. On that note, Hanoor will serve mankind effectively, catering to their needs with all the exclusive and premium skincare products.
Indian customers, especially women, are always requesting beauty products that match their demand ultimately. If they trust the brand, they will order the later product within a short span. This makes complete business sense, which is what Hanoor is determined about launching their beauty products.
All the products will be available through the current distribution channel of the brand. Based on the response, Hanoor is planning to come with brand new ideas. It will not only help the customers, but it will also educate them to know the latest beauty trends.
Hanoor’s presence on the website helped them to get organic traffic from worldwide. It also helped to gauge the marketplace and to take necessary action accordingly. “Having a strong online footprint, we are now moving towards something big. Ultimately, it will be a boon to the people about what we will launch in the market. Let’s join us and spectate the revolution in the skincare industry in your own eyes.”, said the CEO of Hanover.
Let’s take a look at the blueprint of the product launch plan.
How Hanoor is Planning to launch the products
With a “beauty for all” philosophy and successful digital campaigns, these are the components to move forward and taste success in terms of brand value and identity. Here is how Hanover is navigating the landscape.
Involving digital audience and influencers
As stated earlier, Hanoor already had a successful digital campaign that involves fine-tuning the product to capture the audience’s attention. With the traction gained from social media, Hanoor is focusing on the launch of skincare products. Besides, social media polls have also been conducted to get the maximum response from the audience.
Consequently, sending prototypes to the influencers took place to get their feedback on whether anything needs to be tweaked or not. Doing the same helped Hanoor team members in two ways. First and foremost, a valuable market intelligence was created, and there was a buzz among the audience to spectate Hanoor’s product. To get the product list, make sure you are reading the entire article till the end.
Defining the message
From Instagram status updates to website product display- different channels are included for showcasing the products to the audience. Each channel has its role to play during the product launch campaign. Hanover has a dedicated salesperson to interact with the audience for getting insights daily.
The message is clear and concise so that the audience can quickly grapple the same.
- Promise– Hanoor is promising to solve the skincare issues with the aid of natural products. These products are free from any chemical substance that can damage the skin.
- Personality– The marketing team created a vibrant personality with the audience’s personality with supreme quality content and high-end graphical presentation.
- Positioning– Hanoor’s products are enriched with natural ingredients, making them different from the other renowned skincare brands.
Sharing product knowledge
Skincare products contain different components, which are responsible either for skin firmness or skin tone. Most people don’t have profound knowledge about when and how to use the products. Therefore, Hanoor is doing this task to make their target audience knowledgeable.
Developing problem solution-based products
“One size does not fit all.” People having different skin combinations need to have separate skin care products. Hanover is continuously striving to get the best ones to get maximum satisfaction while using their products.
With all the roaring demand and present market scarcity in mind, Hanoor has created the product list to launch before the denizens. These will not only satisfy their demand, but the user will feel the attraction to the products. This will change the present market scenario, followed by getting the increasing the market capital by 2X.
- Anti-dandruff shampoo– With all-new anti-dandruff shampoo enriched with natural ingredients, the Scalp will get hydrated while eliminating dandruff.
- Hair growth shampoo– Facing hair fall issues? Choose the hair growth shampoo to get long and healthy hair. Flaunting with your hair is just a matter of time.
- Hair conditioner– Use conditioner every time you use the shampoo. This will moisturize your hair by dispelling the roughness caused by the shampoo.
- Hair oil– Enriched with vitamins and essential oil, Hanoor’s hair oil will generate protein and moisture for your hair. Say hi to your revamped hair now.
- Facewash– Do you have oily skin or dry skin? Hanover is here to give your face an illuminating look by keeping away all the impurities and dirt from your face.
- Face toner– All new face toners will help to tone your skin along with making it firm.
Hanoor’s other products
- Normal skin ceam
- Skin Illuminating cream
- Acne cream
- Body lotion
- Glycerin soap
- Transparent soap
Visit our website today
At Hanover, we are determined to provide the best and curated products that will be tender for your skin. We believe in quality only, apart from any other chores. Check our website today for getting more insights. Call us directly to ask for a free sample.